About this position
Do you want to shape the marketing strategy of a fast-growing FinTech company and be the driving force behind its brand and communication efforts?
We’re looking for a Marketing Manager with a focus on Marketing Communications, a creative and strategic thinker who loves to execute ideas, craft compelling messages, and see tangible results from their work.
Key Responsibilities
Develop and execute the company’s marketing and communication strategy, aligned with overall business goals;
Build and strengthen brand awareness and market positioning;
Create and manage engaging content: blog articles, email campaigns, website copy, and social media posts;
Plan, launch, and optimize digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads);
Manage email marketing campaigns using tools such as Mailchimp, HubSpot, or similar;
Oversee and update website content, including landing pages, product descriptions, and news;
Manage the company’s social media presence (LinkedIn, Instagram, Facebook) and coordinate content calendars;
Apply SEO / SEM practices to improve visibility and performance;
Utilize marketing automation tools and monitor performance metrics (Google Analytics, Tag Manager, etc.);
Organize and support event marketing and PR activities (experience in this area is a plus);
Analyze campaign results, report key metrics, and propose data-driven improvements;
Collaborate closely with product, business, and creative teams to ensure consistent messaging and alignment across channels.
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field;
Minimum 4-5 years of experience in marketing and/or marketing communications;
Proven experience or strong interest in the following areas:
– Content strategy & creation (copywriting, storytelling, blog & social media content)
– Brand awareness & positioning
– Digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads)
– Email marketing (Mailchimp, HubSpot, or similar tools)
– Social media management
– Marketing automation & performance tracking
– Website content management
– SEO
– Event marketing & PR coordination (a plus if experienced)
Excellent communication and writing skills with a strong sense of tone and style;
Analytical mindset with the ability to measure and interpret campaign performance and conversion data;
Proactive, creative, and hands-on attitude, someone who enjoys executing ideas, not just delegating them;
Strong organizational and multitasking skills with attention to detail.
We Offer
Competitive salary with performance-based bonuses;
Flexible hybrid work model with a cozy office in Sofia, Bulgaria;
Additional social benefits (additional health insurance, and fully funded MultiSport card);
Opportunity to join a new Payment Institution business;
Mentorship program and personalized career development plan;
Additional trainings and certification;
Regular networking events and team-building activities;
A dynamic and diverse team of dedicated professionals, committed to creating cutting-edge products;
Supportive and welcoming company culture.
If you’re a creative and proactive marketing communicator who enjoys bringing ideas to life and building brands with personality - we’d love to meet you!